Are you sending welcome emails?
(More than a single “welcome to My Business — now buy my stuff” email?)
If your answer is NO, you’re missing the opportunity to strengthen KNOW, LIKE, and TRUST.
Plus, you’re leaving bundles of cash on the table.
The average open rate for welcome emails is an eye-popping 50%. That’s 86% more than broadcast messages, according to MarketingSherpa.
Satisfied customers eagerly stick and stay, which drives lifetime customer value percentages through the roof.
Your welcome emails set the foundation for the customer experience with your brand.
But sending emails all about YOU leaves your customers wondering what’s in it for them.