Lifecycle Email Optimization
The best abandoned cart emails in 2022 (examples & tips)
My biggest pet peeve about abandoned cart emails is leading with discounts.
And here's why.
Discounts condition shoppers to abandon their carts.
(They KNOW the savings are on the way.)
In this Copyhacker's blog post, Jessica Noel, co-founder of Write & Main, highlights tips for writing the best abandoned cart emails with examples. (Spoiler Alert: none of the eight tips involve discounting.)
Also, Jessica included insights from Joanna Wiebe, Samar Owais, and yours truly (what an honor).
Here's an excerpt:
According to Moosend, an email marketing solution, cart abandonment emails have an open rate of 45%. Of the opened abandoned cart emails, 21% receive click-throughs. So,
When abandoned cart email open rates are high…
And click-through rates are also high…
…We have a huge opportunity to recover the revenue initially lost...
Customer Experience
Email Marketing in 2022: Personalization is a key focus area
Personalization is the not-so-secret key to sending consumers relevant content.
Your subscribers will not only click but also engage with your content if you send the right message at the right time. And yes, this applies to your promotional emails too.
Kudos to you if you're doing this already. If not, you've got work to do.
Consumers want and deserve more from brands than generic promotional blasts.
Check out this breakdown with stats from Insider Intelligence.
There is a clear movement toward personalized promotions as opposed to the one-size-fits-all approach. Given how crowded consumers’ inboxes are, the best way to ensure customers pay attention to your messages is relevancy. If you can get 80% of a promotion’s sales by communicating it to the 20% of your audience who will find it most relevant, go for it.
Ecommerce Marketing Spotlight
Ecommerce Customer Retention: 10 Strategies That Don’t Take a Lifetime
Your right now customers are up to eighty percent more likely to buy from your brand than new customers.
So, tell me, what are you doing to keep your existing and new customers "stick and stay" happy?
Common Thread takes a deep dive into the two horizons of ecommerce growth: extracting profit and cash flow in the short-term while building relationships in the long.
Here’s a little-known secret about retention: it starts with customer acquisition.
The promise you make at the top of the funnel — along with the products, price, and offer you win with — will dictate success.